Where to Find Free Marketing Courses
For those interested in marketing on a tighter budget, the aforementioned free courses are invaluable. You’ll learn the fundamentals and pick up some useful strategies from them that you can put to use right away.
Check out these resources if you’re interested in improving your employability or have the luxury of time and money to invest in your education. Although not all of them are free, you can get your hands on reasonably priced and up-to-date study materials from the following sources.
1. HubSpot Academy
HubSpot has a training and certification programme called HubSpot Academy where people can learn about inbound marketing and the HubSpot software. HubSpot’s in-house marketers typically lead classes comprised of video lectures and interactive exercises like quizzes and tests.
You can earn a certificate and badge to display on your social media profiles after completing any of the free classes offered by HubSpot Academy, including the two listed below.
For those interested in content marketing, Copyblogger is a company that specialises in writing about writing (so meta). Its blog has a wealth of information useful to digital marketers, and the course materials for “Internet Marketing for Smart People” consist of electronic books, video lectures, and other digital media. This course explores Copyblogger’s four tenets for effective content marketing.
Coursera is a platform where institutions like Northwestern University, the University of Pennsylvania, and the University of California can post and share their own online courses for the general public to take. Browse the catalogue to find a start date that works for you, as these classes begin at different times of the year.